Chair of Marketing and Services
Prof. Dr. Dirk Totzek

Prof. Dr. Dirk Totzek

Prof. Dr. Dirk Totzek
Prof. Dr. Dirk Totzek

Room WIWI 115
Innstraße 27

Phone: +49 851 509 3260
Fax: +49 851 509 3262 Dirk.Totzekatuni-passau.de Website Office hours:

nach Vereinbarung

As of May 2013, Dirk Totzek, Ph.D., is Professor of Marketing and Chair of Marketing and Services at the University of Passau. In July 2013 he was appointed as director of the Centre for Market and Tourism Research of the University of Passau. He also teaches at various other institutions such as Mannheim Business School, the Turkish-German University Istanbul and Corvinus University Budapest.

Before joining the University of Passau, he was a Junior Professor (Assistant Professor) for Empirical Research Methods at the School of Business at the University of Mannheim, where he also received his Habilitation degree in April 2013. After completing his studies in Business Administration at the University of Mannheim and ESSEC Business School (France), he obtained his Ph.D. in 2010 at the Chair of Professor Christian Homburg, Ph.D., at the University of Mannheim.

Research Interests

Pricing, Service Research, Customer Relationship Management, Business-to-Business Marketing

Career

As of 7/2013University of Passau

Director of the Centre for Market Research and the Centre for Market-oriented Tourism Research

As of 5/2013University of Passau

Professor of Marketing and Chair of Marketing and Services at the School of Business and Economics

4/2013 University of Mannheim

Habilitation and award of the Venia Legendi in Business Administration

10/2012–04/2013 University of Passau

Interim Chair of Marketing and Services at the School of Business and Economics

06/2011–04/2013 University of Mannheim

Assistant Professor for Empirical Research Methods at the School of Business

01/2011–05/2011 University of Mannheim

Assistant Professor at the Chair of Business Administration and Marketing I, Prof. Dr. Dr. h.c. mult. Christian Homburg

07/2005–12/2010 University of Mannheim

Research Assistant and Doctoral Candidate at the Chair of Business Administration and Marketing I, Prof. Dr. Dr. h.c. mult. Christian Homburg

09/2002–06/2003 ESSEC, Cergy-Pontoise, France

Diplôme de l'ESSEC / ESSEC MBA

09/1999–06/2005

University of Mannheim, Germany
Diploma in Business Administration
Majors: Marketing, Finance

06/1998Helmholtz-Gymnasium, Bonn-Duisdorf

Abitur (A levels)

Memberships

American Marketing Association, Academy of Marketing Science, Academy of Management, European Marketing Academy, German Academic Association for Business Research (Verband der Hochschullehrer für Betriebswirtschaft - VHB), German Association of University Professors and Lecturers (Deutscher Hochschulverband - DHV)

Publications

Please find an overview of the publications here.

Please Note

Please direct requests regarding modules, theses, learning agreements, etc. to the respective contact person!