Chair of Marketing and Innovation
Sebastian Schubach, M.A. M.Sc.

Sebastian Schubach, M.A. M.Sc.

Sebastian Schubach, M.A. M.Sc.

Research Assistant and Doctoral Candidate

(WIWI) Room 005
Innstraße 27
94032 Passau

Phone:  +49 851 509-2428
Email: Sebastian Schubach
Skype: sebastian.schubach

Office hours: Wednesday 2PM - 3PM
(Please contact me via email in advance)

Research Focus

  • Online Marketing 
  • Customer Journey analyzes 
  • Free Internet Services

Education

Business Administration Studies with focus on International Management and Marketing, University of Passau and International Cultural and Business Studies, University of Passau

Publications 

Garbas, J., Schubach, S., & Schumann, J.H. (2017). Cross-Channel Shopping – The Role of Payment Timing and Collection Duration. Lehrstuhltreffen, Passau, 12.10. - 13.10.2017.

Schubach, S., Schumann, J. H., & Bleier, A. (2017). Improved Bidding Strategies in Search Engine Advertising: The Role of Past Browsing Behavior. International Conference on Service and Technology Marketing, Zurich, Switzerland, 30.09 – 31.09.2017.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2017). Customer orientation in free online services and the commitment to the free business logic. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Schubach, S. A. (2017). Customer orientation in free online services and the commitment to the free business logic. Frontiers in Service Conference - Doctoral Consortium, New York City, NY, USA, 21.06. – 22.06.2017.

Schubach, S. A., Schumann J. H., & Bleier, A. (2017). The Role Of Personalization And Position Effects In Paid Search Advertising. ISMS Marketing Science, Los Angeles, CA, USA, 07.06. – 10.06.2017.

Schubach, S. A., Schumann J. H., & Bleier, A. (2017). Using Past Browsing Behavior to Improve Bidding Strategies in Search Engine Advertising. EMAC, Groningen, Netherlands, 23.05. – 26.05.2017. 

Schubach, S. A. (2017). Using Past Browsing Behavior to Improve Bidding Strategies in Search Engine Advertising. 30th EMAC Doctoral Colloquium, Groningen, Netherlands, 21.05. – 23.05.2017. 

Schubach, S. A., Schumann, J. H., & Bleier, A. (2017). Improved Bidding Strategies in Search Engine Advertising: The Role of Past Browsing Behavior. 7th annual Theory + Practice in Marketing (TPM) Conference, Charlottesville, VA, USA, 10.05. – 12.05.2017.

Schubach, S., Garbas, J., & Schumann, J. H. (2017). Kundenbindung im digitalen Zeitalter. In: M. Bruhn, & C. Homburg (Eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM, (pp. 301-331). Wiesbaden: Springer Gabler.

März, A., Schubach, S. A., & Schumann, J. H. (2017). „Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness. Psychology & Marketing, 34(2), 119-137. (VHB3: B)

Schubach, S. A., Schumann J. H., & Bleier, A. (2016). Using Past Browsing Behavior to Improve Bidding Strategies in Search Engine Advertising. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Schubach, S. A., Heß, N. J., Schumann, J. H., & Reynolds, D. (2016). Is a Paying Customer Always Better? The Importance of Customer Orientation Towards the “Free” Customer in Two- or Multi-Sided Markets. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Schubach, S. A., Schumann J. H., & Bleier, A. (2016). Being First Isn't Always Best - Personalisierung im Suchmaschinenmarketing. 2. Passauer Digital-Marketing-Konferenz, Passau, Germany, 11.03.2016. 

Schubach, S. A., Schumann, J. H., & Bleier, A. (2015). Being First Isn't Always Best – How Past Onsite Browsing Behavior Influences a Firm's Decision When To Bid in Search Engine Advertising. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Schubach, S. A., & Heß, N. J. (2015). Understanding Your Network Effects – Customer Orientation Structure and Consequences in Markets for Free Digital Services. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2015). Customer orientation in multi-sided markets. Workshop Dienstleistungsmarketing 2015, Berlin, Germany, 27.08. – 28.02.2015.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). He who pays the piper calls the tune? - The importance of customer orientation towards “free” customers in two- or multi-sided markets. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Schubach, S. A., Heß, N. J., & Schumann, J. H. (2014). Stakeholder Theory as a Mean to Understand Customer Orientation if There is More Than One Customer Population. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Heß, N. J., Schubach, S. A., & Schumann, J. H. (2013). Stakeholder Theory as a Mean to Understand Customer Orientation in Two-sided Markets. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Reutner, U. & Schubach, S. A. (2012). Kulturspezifische Ästhetik im Internet. Typografie und Bildlichkeit im deutsch-französischen Vergleich. In U. Reutner (Ed.), Von der digitalen zur interkulturellen Revolution. Baden-Baden: Nomos-Verlagsgesellschaft.