Chair of Marketing and Innovation
Teaching

Teaching

Teaching Philosophy of the Chair of Marketing and Innovation

The chair of Marketing and Innovation offers lectures for all academic programs including Bachelor’s, Master’s and Ph.D.’s. Our aim is to provide our students with high levels of responsiveness, transparency, and fairness.

We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research. In our lectures, we provide students with practical and business-relevant insights in cooperation with guest lecturers from various companies. In addition, we want to enable students to work independently on different topics and critically reflect on academic sources and information. Furthermore, we integrate current research topics in our teaching of fundamentals of scientific work. We are convinced that a strong scientific foundation and application-oriented knowledge provides an optimal basis for the thesis, career entry, and lifelong learning.

Courses of the Chair of Markteting and Innovation

Bachelor's Degree Courses

ModuleTypeECTSLanguageWS 17/18SS 18WS 18/19SS 19

 Marketing*

 VL + Ü

 5

German

X*X

 Marketing Research

 VL + Ü

 5

 English

XX

Introduction into Online Marketing*

VL5GermanXXXX

 Planspiel Marketing

S5GermanX

 Bachelorseminar Marketing

S

 7

 German / English

XXXX

 Bachelor Colloquium

K

German

XXXX

* On annualy rotating basis with the Chair of Marketing and Services.
* The lecture Introduction into Online Marketing is an online lecture operated through the Virtuelle Hochschule Bayern (VHB).

VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
SS = Summer Semester
WS = Winter Semester

Master's Degree Courses

ModuleTypeECTSLanguageWS 17/18SS 18WS 18/19SS 19

 Services Marketing*

 VL

 5

 English

XX*

 Konsumentenverhalten

 VL

5

German

XX

 Kundenmanagement

VL

 5

German

XX

 Masterseminar Marketing

 S

7

 German

XXXX

 Master Colloquium

 K

German

XXXX

* From WS 18/19 onwards, the lecture Services Marketing will be held every two years.

VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
SS = Summer Semester
WS = Winter Semester

Ph. D. Courses

ModuleTypeECTSLanguageWS 17/18SS 18WS 18/19SS 19

Introduction to structural equilibrium models with AMOS

XX
Publishing in international marketing journalsXX
Ph. D. ColloquiumXXXX