Chair of Marketing and Innovation
BeEmobil: what could make electric cars more popular in Germany?
German car buyers are hesitant when it comes to buying electric vehicles. Academics from the University of Passau have identified the five most common barriers and found a remedy: value-added services. Among other things, the team tested an intelligent fleet management system.
People in Germany are more hesitant than consumers in other countries when it comes to electric mobility. Even a buyers' premium was ineffective in boosting the popularity of electric cars. A team of researchers from the University of Passau, Germany, led by Jan Schumann, Professor of Marketing and Innovation, have identified the five most common perceived barrieres in a representative survey:
‘BeEmobil' is a joint research project of the University of Passau, the Universität der Bundeswehr München and BMW Group. Launched in September 2014, the project is currently at its second stage, the first stage having ended in July 2016. The aim of the project is to develop marketable services that will maximise the number and heterogeneity of electric mobility users.
During the first stage, the researchers tested the following services:
The University of Passau completed the sub-project 'Service Innovations and Operational Concepts for Electromobility', which was co-ordinated by Jan H. Schumann, Professor of Marketing and Innovation at the University of Passau, by July 2016. The following units of the University of Passau were involved:
|Principal Investigator(s) at the University||Dr. rer. nat. Erich Fuchs (Institut für Softwaresysteme in technischen Anwendungen der Informatik (FORWISS Passau))
Dr. Stefan Mang (Centrum für Marktforschung)
Prof. Dr. Jan Hendrik Schumann (Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Innovation)
|Project period||01.08.14 - 31.07.16|
|Source of funding|
|Areas||Business Administration, Computer Science|
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