From October 2022, the Research Training Group "Digital Platform Ecosystems" will be the University’s pivotal hub for leading-edge, international, and interdisciplinary research and advanced academic qualifications around a central phenomenon of the digital economy.
On the Internet, clients’ data is increasingly exchanged between companies. How does this impact users’ decisions to disclose data? This question is investigated by information systems and marketing business researchers at the University of Passau in a project funded by the DFG.
The Chair of Marketing and Innovation and the Centre for Market Research at the University of Passau are working together with partners from practice and science on the "Bidirectional Charge Management – BDL" innovation project on a currently unique project: the holistic integration of electric vehicles into the energy network in Germany.
The Bavarian Research Institute for Digital Transformation supports the project "Business models of data-driven start-ups and their positioning along the value chain" at the University of Passau. In view of the advancing digitalisation, both established companies and start-ups must increasingly ask themselves how they want to position themselves facing the expectable changes in the value chain.
Wie kann sich der Einzelhandel in Niederbayern mit digitalen Dienstleistungen attraktiver machen? Das EU-Projekt DIGIONAL richtet sich an die kleinen und mittleren regionalen Handelsbetriebe und unterstützt diese bei der Implementierung innovativer Strategien und Technologien.
Die digitale Transformation traditioneller Industrien gilt als zentrale Herausforderung der Gegenwart. Allerdings sind für Unternehmen, Kunden und Zulieferer damit erhebliche Veränderungen verbunden.
The DIGITOUR project of the University of Passau shows small and medium-sized tourism enterprises in Eastern Bavaria how they can meet the challenges of digitalisation by using new technologies, concepts and strategies to their advantage.
The 'Digivation' project unites an interdisciplinary team from Passau, Paderborn and Aachen, who work on innovative concepts to accelerate the digital transformation process of German small and medium-sized enterprises (SMEs).
An intelligent fleet management system for the public authorities and individual sharing offers: As part of the project 'BeEmobile', a research group of the University of Passau is developing innovative services to make electric mobility come true.
German car buyers are hesitant when it comes to buying electric vehicles. Academics from the University of Passau have identified the five most common barriers and found a remedy: value-added services.
Als Forschungsziel bei PREMIUM steht die Ermittlung von Treibern und Konsequenzen der Nutzerakzeptanz im Vordergrund. Es soll analysiert werden, inwieweit sich Elektro- bzw. Plug-In-Hybrid-Fahrzeuge (BEV/REV/PHEV) unter realen Alltagsbedingungen aus Kundensicht verhalten und welche Aspekte sich besonders auf die Nutzerakzeptanz auswirken.
When do customers willingly generate content for free E-Services? A team led by Jan H. Schumann, Professor of Marketing and Innovation at the University of Passau, found out in the project 'Fre(E)s' that the online-platforms can increase the users' motivation via an old principle.
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