Chair of Marketing and Innovation
Projects

Projects

What (digital) spaces do we live in?

What (digital) spaces do we live in?

The planned Cluster 'Cyber<>Spaces: Discourse, Co-Creation, and Institutions in the Age of Digitalization' will establish a unique forum for interdisciplinary basic research on one of the most pressing issues of our time: the societal implications of digitalization.

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Digivation: Passau team develops construction kit and decision aid for digital services

Digivation: Passau team develops construction kit and decision aid for digital services

The 'Digivation' project unites an interdisciplinary team from Passau, Paderborn and Aachen, who work on innovative concepts to accelerate the digital transformation process of German small and medium-sized enterprises (SMEs).

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BeEmobile: innovative services to get electric mobility on the road

BeEmobile: innovative services to get electric mobility on the road

An intelligent fleet management system for the public authorities and individual sharing offers: As part of the project 'BeEmobile', a research group of the University of Passau is developing innovative services to make electric mobility come true.

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BeEmobil: what could make electric cars more popular in Germany?

BeEmobil: what could make electric cars more popular in Germany?

German car buyers are hesitant when it comes to buying electric vehicles. Academics from the University of Passau have identified the five most common barriers and found a remedy: value-added services.

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Electric mobility: project PREMIUM finds out what car buyers want

Electric mobility: project PREMIUM finds out what car buyers want

It is the car buyers who decide whether electric vehicles are a success. In this research project, a team from the University of Passau will analyse the behaviour of electric vehicle users to identify criteria for the acceptance of electronic and plug-in-hybrid vehicles.

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Fre(E)s - Free online-platforms should count on give and take

Fre(E)s - Free online-platforms should count on give and take

When do customers willingly generate content for free E-Services? A team led by Jan H. Schumann, Professor of Marketing and Innovation at the University of Passau, found out in the project 'Fre(E)s' that the online-platforms can increase the users' motivation via an old principle.

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