Chair of Marketing and Innovation
Cooperative Opportunities for Companies

Cooperative Opportunities for Companies

crealytics GmbH
Daimler AG
Envolved GmbH
Feld M GmbH
IHK Niederbayern
Kantar Germany GmbH
Klare Antworten GmbH
Marc O'Polo Einzelhandels GmbH
McKinsey & Company, Inc.
msg systems AG
PippaJean GmbH
Dr. Ing. h.c. F. Porsche AG
Sparkasse Passau - VGL Verlagsgesellschaft mbH
Vodafone GmbH
zooplus AG

The Chair for Marketing and Innovation maintains a lively exchange with practice partners and is keen to expand its network. In the side column, you can find a selection of companies with whom we have successfully worked. We offer the following forms of cooperation:

Guest lectures and Case Studies of Companies

We would like to provide students, especially those participating in the seminar “Customer Management”, with valuable insights into the business world. Present your company during a guest lecture and talk about your everyday work regarding customer care. Students will be asked to directly apply what they have learned by developing and presenting solutions for your business cases.

Term Papers

A team of students will work on your questions during a course on customer management or online marketing. Enable students to gain insight into your business and profit from their solution-oriented results.

Theses in Cooperation with Companies

Students are expected to prove their scientific capability by writing theses. We also require them to set up and carry out their own empirical surveys. Companies can bring expert knowledge, data, and their questions which will be discussed in a scientific context.

Research Cooperation

Companies are given the possibility to participate in third-party funded projects and research contracts. Is your company operating in one of our fields of research?  We are convinced that there is a mutual benefit for both research and practice. Promote scientific progress and receive direct recommendations from the knowledge gained.


Our qualified team is happy to give advice in all areas of marketing. We are the right contact regarding market research and data analysis. We can develop strategic concepts and recommendations for your marketing activities and customer relationship management.

Job Vacancies and Recruitment

Do you have vacancies for internships, working- student positions, theses and / or volunteer work? We would be pleased to share your offers with our students. Furthermore, we would be happy to discuss sponsorship opportunities with you and help you to present your company at the University of Passau.

Please contact Prof. Dr. Jan H. Schumann. We look forward to your cooperation proposals.


Prof. Dr. Jan Hendrik Schumann

Room WIWI 003
Innstraße 27

Phone: +49 851 509 2420
Fax: 0851 509 2422 Website